Berg-Hansen needed a modern website that would better communicate their services and strengthen customer engagement. The previous website had an outdated design and offered limited inspiration for users exploring travel options.

The company wanted to shift the experience toward a more inspiration-driven portal, encouraging users to discover travel possibilities while still providing clear access to practical information about services.

The portal primarily targeted business travel customers (B2B), while also supporting private users interested in leisure travel.

In addition, Berg-Hansen wanted to introduce a gift card ordering system, which did not previously exist. The goal was to allow users to configure and purchase multiple gift cards with different designs, values, and delivery methods within a single order.

The solution had to:

• Improve the structure and usability of the travel portal
• Highlight inspirational travel content
• Introduce a flexible ordering system for gift cards

Remain consistent with the company’s design system based on Google Material Design

I worked on the UX/UI design of both the travel portal and the gift card ordering system as part of the project team.

My responsibilities included:

• Reorganizing the portal’s information architecture and navigation
• Grouping services and restructuring the menu to create a clearer and more predictable navigation logic
• Designing page layouts using the company’s design system based on Google Material Design
• Designing the complete gift card ordering flow from configuration to checkout
• Structuring the logic allowing users to configure multiple gift cards within a single order
• Extending the existing design system by designing additional components where required
• Designing responsive layouts across devices

I collaborated closely with developers throughout implementation, including:

• preparing design handoff with Figma specifications, component states, and interaction details
• answering implementation questions and clarifying edge cases
• reviewing the implemented UI to ensure alignment with the design system
• proposing UX improvements after launch

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The project required balancing informational and transactional experiences within the same ecosystem.

For the travel portal, the priority was improving discoverability while introducing more inspirational content that could motivate users to explore travel options.

For the gift card system, flexibility was essential. Users needed the ability to:

• select different gift card designs
• choose card values
• add personal messages
• order multiple cards in a single purchase
• choose between digital and physical delivery

Using the existing Material Design–based design system ensured consistency, predictable interactions, and efficient development.

The project delivered a modern portal combined with a new transactional capability.

Travel Portal

• clearer information architecture
• reorganized navigation improving usability
• greater visibility of inspirational travel content
• consistent UI aligned with the company’s design system
  

Gift Card Ordering System

• fully digital ordering flow replacing manual internal handling
• ability to configure multiple gift cards within one order
• flexible configuration of card designs, values, and delivery methods
• simplified ordering experience

The solution improved usability for customers while also reducing operational workload for the Berg-Hansen team.

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